Posts Tagged ‘google’

Google Add Realtime Search

Tuesday, December 22nd, 2009

You may have noticed that Google is added more features to keep it ahead in market share of search. To use the new search feature, select latest from the search menu options and results will appear as they occur. The results are taken from a variety of sources including Facebook, MySpace, FriendFeed, Jaiku and Identi.ca, but you find mostly they tend to come from Twitter. For example to find out the latest news on the snow in the UK search, snow UK for this and news will be relayed as it happens. It could be useful in certain situations but I think that it will be used for spam when it is realised that it will display in realtime for certain events.

Search Engines becoming Information Engines

Wednesday, December 16th, 2009

One of the predictions from SEO consultants, SEOMoz is that SEO will become harder as search engines try to keep you on their site by answering your queries before you even click on a search result. This can be seen in automatic answers that appear for you search. The most rudimentary of which would be a query like, how many meters in a mile. Just type meters in a mile and you will be returned the result.

1 mile = 1 609.344 metres

If you need to know the weather it will show the answer as you type in the suggestion box. At least it will in the US Google, it does not do this in the UK yet.
It is not just Google that is doing this, Bing is also in on the act. If you type a flight number into Bing, it will give you results of its current status, where it started from and its destination.
All these feature are seen as ways of answering the query without having to go to a website. The search engines are becoming information engines. What effect will this have on driving traffic to a site?