This is something that I probably say on a daily basis to at least one of my clients – sometimes the same client over and over again.

The campaign is outlined to them in the first few weeks when they come on board. How we implement the on page work and then how the off page is scheduled etc. and when results are expected to be seen.

Why by month 4 or 5 are they expecting to see their traffic to the site increased by 100% and their profits to have risen. I can see it from the clients point of view – they’ve spent money and want to see instant results but it’s all explained to them very clearly at the start…

…SEO is a marathon not a sprint!!

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