As the previous post explains that SEO takes time, the first year of any campaign is all about laying the foundations to create a successful website within the eyes of the search engines.

Many clients think that they only have to build a few links, add a bit of on page content and bobs your Uncle – you reach position 1…and stay there.

Nope – you have to keep reviewing, and implementing new stuff to keep ahead of the game. The Search engine can change algorithms so what worked one year may change over time. Competitors are constantly adding to their site too so its about wearing the best running shoes and winning the race!

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