Backlinks are a great way of propelling your site to the dizzy heights of the Google search results, although it goes without saying that it isn’t the quickest or easiest of tasks.

However, before working on implementing a decent backlinking strategy, you do need to ensure that your site is fit for purpose.

Even though you might gain more visitors through your backlinking campaign, they’ll be clicking on the ‘back’ button on their browser in seconds if your site is difficult to navigate, full of useless or outdated content, or poorly designed.

So don’t rush your backlinking campaign- make sure the basics are in place first.

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