This is an important question you now need to ask yourself. Search engines are now pulling ever increasing amounts of information from websites, including contact information, event information and location data. So is your site a resource for everything you do?

The days of having a simple list of 10 web pages returned for whatever you searched for are long gone. Now you can expect to have richer results, with maps of local companies and service providers, review information for online stores and lists of events being packed in around the traditional results. This means less prominence for that elusive #1 ranking, but a more even playing field for those who can’t possibly compete with SEO behemoths such as Wikipedia and the big multi-nationals.

So, consider rich snippets. Consider Google Local listings, Google Base product feeds and just about everything else which makes it onto the SERPs offered by Google. You may end up reducing your spend on SEO as a whole.

You will see that your site will become a central resource for your company – not just a page on the web.