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Last Thursday there was an exciting change in the world of Google which hit the news headlins and left all SEO company’s wondering if they were going to be affected.

Google Instant is a new search engine experience where Google complete your keyword search by predicting what your trying to search for. As a user types more letters into the search box the search results change. This only occurs if you are already logged into a Google account though so not everyone will see it.

As it was in the new headlines the previous night as Account Manager we prepared ourselves to be inundated with calls from clients in a panic about how this was going to affect their SEO campaigns etc…. Not one call in relation to this!

There are some possible affect sit may have specifically for big brands and reinforcing top positions. But for now we can relax a little as it’ll probably change how a user searches rather than how a website is engineered to appear within the SERPS. Time will tell I suppose