Google have been making various changes again to help portray a more accurate search volume for all phrases used. You will already know there has been a change in the search volume displayed on the Google AdWords Keyword Tool.

The main difference is that…

“the previous version of the Keyword Tool provides search statistics based on Google.com search traffic and traffic from search partners, while the updated version of the Keyword Tool provides search statistics based on Google.com traffic only”

So many people that have set up businesses assuming that their goods and services have been highly searched for – and then its turned out they actually haven’t and the figure were incorrect and the business has gone down the pan – can now be reassured that as the tested volumes are now lower its a truer reflection of the actual searched numbers.

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