To keep pace with Bing, Google have announced they are rolling out personal search in their results. What does this mean for the average user?
Personal search has been around for more than a year. The idea is that the search engine will learn about your likes and dislikes through your search history and return results that it believes you are more likely to interest you. This skews yours results according to your previous searches.
The more searches that you perform the more data there is to work from and so in theory the results should become more tailored to your needs. However, does that mean that they will be better?
Although there is no way to switch personal search off, it can be disabled by adding the parameter &pws=0 to the end of the search query URL.
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