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Well maybe not yet, but over the last few months it has been apparent that Google is continually changing the face of the SERPS with their Google places listings.

When the large scale changed happened several months ago, Google decided to implement a map on the right, and then change the way they display the places listings in the results. If Google inserted places listings, they still always displayed 10 regular results as well.

I have noticed now however that they are now testing pages with less regular results and more places results. This may only be something that Google is testing but it may be a sign that the places results will take over the first page.

The example i looked at was a search term with ‘in London’ on the end, google displayed 5 regular listings and 8 places listings.

What this means is if you are a location based service, ensure your google places listings are in order.

Different search engines show us different results and thes is also something which causes a lot of confusion amongst clients, so hopefully the following information explains…

Google, Yahoo, and Bing have their own algorithms that place emphasis on different factors.

Yahoo tends to focus more on quantity of inbound bound links, Bing tends to focus more on keyword rich domain names and also quantity of inbound links.

Google, however, places more emphasis on the types of inbound links a website has, along with relevant website content. And as Google generates the lion’s share of internet search traffic this is why we tailor our SEO towards Google’s algorithms.

As the previous post explains that SEO takes time, the first year of any campaign is all about laying the foundations to create a successful website within the eyes of the search engines.

Many clients think that they only have to build a few links, add a bit of on page content and bobs your Uncle – you reach position 1…and stay there.

Nope – you have to keep reviewing, and implementing new stuff to keep ahead of the game. The Search engine can change algorithms so what worked one year may change over time. Competitors are constantly adding to their site too so its about wearing the best running shoes and winning the race!

This is something that I probably say on a daily basis to at least one of my clients – sometimes the same client over and over again.

The campaign is outlined to them in the first few weeks when they come on board. How we implement the on page work and then how the off page is scheduled etc. and when results are expected to be seen.

Why by month 4 or 5 are they expecting to see their traffic to the site increased by 100% and their profits to have risen. I can see it from the clients point of view – they’ve spent money and want to see instant results but it’s all explained to them very clearly at the start…

…SEO is a marathon not a sprint!!

Google have been making various changes again to help portray a more accurate search volume for all phrases used. You will already know there has been a change in the search volume displayed on the Google AdWords Keyword Tool.

The main difference is that…

“the previous version of the Keyword Tool provides search statistics based on Google.com search traffic and traffic from search partners, while the updated version of the Keyword Tool provides search statistics based on Google.com traffic only”

So many people that have set up businesses assuming that their goods and services have been highly searched for – and then its turned out they actually haven’t and the figure were incorrect and the business has gone down the pan – can now be reassured that as the tested volumes are now lower its a truer reflection of the actual searched numbers.

Last Thursday there was an exciting change in the world of Google which hit the news headlins and left all SEO company’s wondering if they were going to be affected.

Google Instant is a new search engine experience where Google complete your keyword search by predicting what your trying to search for. As a user types more letters into the search box the search results change. This only occurs if you are already logged into a Google account though so not everyone will see it.

As it was in the new headlines the previous night as Account Manager we prepared ourselves to be inundated with calls from clients in a panic about how this was going to affect their SEO campaigns etc…. Not one call in relation to this!

There are some possible affect sit may have specifically for big brands and reinforcing top positions. But for now we can relax a little as it’ll probably change how a user searches rather than how a website is engineered to appear within the SERPS. Time will tell I suppose

Whether your website is old or new, backlinks can play a major part in its success. When it comes to analysing their site using tools such as Google Analytics, many site owners become disheartened when they see that visitors numbers aren’t as high as they’d like.

However, with a little time, though and effort, rectifying this situation is extremely easy- especially when you concentrate on building and improving backlinks.

It goes without saying that you’ll want relevant banklinks which will result in return visits, so as tempting as it may be, don’t just opt for unrelated links which are easy to build- concentrate on quality.

Backlinks are a great way of propelling your site to the dizzy heights of the Google search results, although it goes without saying that it isn’t the quickest or easiest of tasks.

However, before working on implementing a decent backlinking strategy, you do need to ensure that your site is fit for purpose.

Even though you might gain more visitors through your backlinking campaign, they’ll be clicking on the ‘back’ button on their browser in seconds if your site is difficult to navigate, full of useless or outdated content, or poorly designed.

So don’t rush your backlinking campaign- make sure the basics are in place first.

Many people complain about a lack of links- even when they know that they haven’t spent adequate time building them.

Links don’t just magically appear overnight, and you need to set time aside to to build quality links which will provide results.

Simply spending half an hour here and there building links which have no relevance to your site will almost definitely not help your rankings, so make an effort to allocate sufficient time to enhancing your site with links which will benefit you in the long term.

Don’t think that you can get away with half-hearted link building- you can’t.

If you have owned a business or you already own one then you already have a good idea for link building for your website. Why? It’s like a business!!

In the beginning, it takes a lot of time and effort to build quality links for a websites in the same way it is to start a business and run it in the initial period.

Once you start to gain you initial lot of links then you will notice that slowly but slowly you rate of  new links is on the increase. get it wrong in the beginning then say good bye like a business!